What does "Down&Dirty" actually do?
Unvarnished, to the point, and very practical research and strategy.
It's the intel, insight, rigor, or data that inspires confidence, ideas, advantage and a path to growth.
Qualitative, quantitative, mobile ethnographies, zoom panels, concept testing and more, that skips the 200 page deck and excel sheets and focuses on building the best bridge to confident decisions.
Deliverables
Brand/product strategy and positioning
Creative/Campaign briefs/briefings
Pitch deck: from retailers to C-suite
Concept greenlight: products, programs, messaging, ads, etc.,
Audience personas & journey: from demos to channels and everything in between
Knowledge transfer: bootcamps and sessions on how to do down&dirty research, how to find an insight, how to write briefs, and how to sell ideas
Pricing
Based on deliverable not hours
Research and travel billed at cost
Who is Down&Dirty?
Mandy Waldorf Graham
Chief Researcher & Strategist
Mandy was raised in the city of big shoulders (Thanks Leo Burnett Chicago!) and learned how to roll up her sleeves, get it done and come out smiling.
She is usually smiling because she avoids overly complicated multi-phase plans that come with resource drains, decision-making bottlenecks and a bloated budget.
Instead, she focuses Down&Dirty on efficiency so you can be more effective more quickly.
She's been dropped into all sorts of chaos - global silos, tech start-ups, pipedream pipelines, even focus groups with 6 year olds - and knows the sooner you have the right intel the sooner everyone is smiling.
The Down&Dirty Village
After 20+ years thriving at advertising agencies there are 1000+ partners, tools, support and connections to ensure you don't miss a trick.